25.09.2020 | PORTRAIT
Depending on the target audience, choose the languages you want to publish your content with XiBIT - a brief overview of multilingualism
Due to the growing digitization, new target groups are also emerging in cultural tourism and in the exhibition area, since the consumption of content is no longer exclusively linked to the actual stay in one place, but can be expanded with XiBIT regardless of time and space. In particular, exhibitors, museums and tourism professionals are opening up new communication and mediation channels and thus new target groups, perhaps also in terms of language.
Which languages does my infoguide need and why?
Presenting content in English as an institution of public interest should be obvious. Which languages you should use for your own infoguide can e.g. reveal your domain's access statistics by country, if you don't already know them anyway. Objects or infoguides set up in multiple languages have the effect that viewers of your content feel more personally addressed, not least because you have taken them into account by simply offering a certain language. That leaves a positive impression.
How does the creation of multiple languages work?
When creating an object or infoguide, you select the main language, in German-speaking countries this will probably be German. There is a drop-down menu on the object or infoguide page in which all available languages are available for selection:
After you have selected a language, an almost empty page opens, don't panic: most of the fields should now be filled with content from the new language, the previously created language is of course still there. Don't forget to "update" every now and then. Depending on which preferred retrieval language the person retrieving data has set in the app, objects or infoguides appear in the selected language, provided as long it has been created beforehand. If your object or infoguide is not available in this language, the system will check whether it is available in the language of the operating system of the operating smartphone. If this is not the case either, the main language is displayed. According to this, continuous linguistic availability of all objects of an infoguide should be guaranteed.
Have content translated professionally - with XiBIT
If you do not have the necessary resources to translate your content, you can outsource this part. Caution: Tools like Google Translate can now really do a lot, but texts cannot be used without personal, human correction, and this only works if the person in that language is really capable.
Professional translation agencies do a very good job, and often they even offer specialization in a certain subject. If you need help, you are welcome to contact our team and order a professional translation.
You too can create a digital infoguide with XiBIT and make exhibition content visible to other people!
Your XiBIT team!
27.07.2020 | PORTRAIT
Due to the 1000th anniversary of Traunkirchen, the Traunsee-Almtal tourism association publishes the historical career of Traunkirchen via a digital XiBIT infoguide.
Traunkirchen is one of the most beautiful spots in the Salzkammergut, a small antipole to the popular Hallstatt, so to speak, small but powerful, a day trip worth for tourists but also locals, because a boat trip to the other end of Lake Traunsee or an idyllic boat trip, an ice cream at Giovanni, the picturesque scenery and of course the historical monastery Traunkirchen itself invite you to linger. In terms of culture, a visit definitely pays, because with the former Benedictine Abbey, Traunkirchen not only has a long and, above all, strongly feminine religious past, but is also a hotspot for those interested in archeology and a center of ancient customs and traditions in the Salzkammergut.
All three thematic areas currently unite the exhibition rooms in the monastery under one roof: the needlework museum of the golden hooded women, archaeological finds from the Archekult association and the historical development of the Traunkirchen monastery were made tangible. The exhibition and consequently the digital infoguide “Traunkirchen Abbey through the Ages” was prepared with 20 topics related to monastic development. The texts were written by Ms. Drin: B.A. Elisabeth Rumpf and Mag. Reinhard Hofbauer and are available in German and English. The story is transported on site by means of roll-ups. In terms of content, you can look forward to a very precise and detailed presentation. The XiBIT-QR-codes implemented on the RollUps lead to the respective object in the app:
Picture: RollUp in the exhibition area with QR-Code
The exhibition is open from June to September and October from Friday to Sunday and from July to August from Thursday to Sunday from 2 pm to 6 pm. In order to give an insight into the history of Traunkirchen outside of the opening hours, it was decided to publish a short version of the exhibition in the entrance area. The QR code placed on a sign gives visitors access to parts of the exhibition that have been published by XiBIT. Making content visible on the Internet leads to more people locally, and this sustainably strengthens tourism. An advantage of digitization. The lower number of visitors on site due to Corona can thus be counteracted digitally: The exhibition statistics show a total of approx. 5,000 accesses to the digital exhibition objects in the past two months.
Bild: Sign in the entrance area of Traunkirchen Abbey with QR-Code, which leads to a short version of the digital exhibition content
Unfortunately, the COVID-19 situation, that encountered the team in the midst of the preparations for the exhibition, meant, that the originally planned 1000th anniversary could not take place this year. It remains to hope whether this will be made up at a more suitable time.
07.11.2019 | PORTRAIT
With the embed code you can now make your infoguide available via your own website.
A the age of increasing digitization, exhibition visits or cultural tourism are no longer tied exclusively to a physical stay on site, but can be expanded with XiBIT regardless of time and place. For exhibitors, museums and tourism providers there are now new ways of communication and communication channels that contribute to digital visibility and a greater dispersion.
61 % of travelers gather comprehensive travel information about their destination before traveling. Visitors can use digital offers to plan and prepare their cultural tourism visit to a museum or theme trail or similar better in advance. The aim of the cultural institution should therefore be to optimize the digital presence.
As you make your bed, you lie on it. So embed!
Maybe you've already noticed: In the XiBIT admin area, a new useful feature has been added, which allows you to embed your infoguide created at XiBIT on other websites via HTML. So your Infoguide is now not only on the XiBIT web platform and the app, but also on your own homepage. Condition for this is the object and infoguide status "web", which means that the publication of your contents on the web is allowed. Actually these are currently the access options for object or exhibition-related information:
Access via XiBIT labels - either at exhibitions on site or on printed material (such as marketing material) - depending on the requirements - allows visitors to get information for example by scanning the downloadable QR code. Concerning marketing, with the inclusion of a QR code on for example brochures there are new ways to bring content to the public and make paper more alive. By accessing through the search function, the desired information can also be found from home or on road without a specific object or room marking. Likewise when accessing via the preview link of an infoguide: Embedded in every conceivable website that makes sense for your requirements, it ensures a broader spread of your content. Views can be measured via the XiBIT statistic tool.
15.07.2019 | PORTRAIT
Experience now the history of the castle ruin Scharnstein via Infoguide
Now they can and tell of long gone days, when the ruin was still the center of rule Scharnstein. Only very few excursionists know when they climb the ruin, what took place here centuries ago, which noble families settled here and what led to the castle becoming the abandoned ruin that it is today. The popular excursion destination is often visited by many people from near and far as a manageable route, not least because of the breathtaking views and the historic atmosphere that the ruin offers and thus attracts not only medieval fans.
Image: Having fun after a little history lesson and enjoying the medieval ambience - a perfect Sunday excursion!
Scharnstein and the tourist region Traunsee-Almtal take with the Infoguide for the ruin Scharnstein again another step towards interactive visitor information. If you pack your bag for the day trip in the future, you should consider - even if you're just looking for the outdoor experience - to pack your earplugs to listen to the story behind the ruin on your own smartphone after you've had enough energy before you leave the venue again downwards valley. This stimulates the imagination and thus brings the old walls to life. Otto Clemens, who already lends his voice to the Museum Geyerhammer in Scharnstein, tells about the architecture and about former owners until the castle was abandoned. There is also a legend about the Wagner chapel at the foot of the ruin, that you can listen to via Infoguide. The audio announcements were made with sounds such as wind, which increases the tension and sounds authentic.
„Otto Clemens, who is already lending his voice to the Geyerhammer Museum in Scharnstein, tells the story of the ruin's earlier owners until the castle was demolished. There is also a legend about the Wagner chapel at the foot of the castle ruin you can listen to with XiBIT. The audio announcements were made with sounds such as wind, which increases the tension and sounds authentic.“ Christian Steinhäusler, Chairman Local Committee Scharnstein - Tourist Board Traunsee-Almtal)
After visitors have downloaded the free app, they can access the Infoguide using the QR code located on the two panels at the parking lot in the valley and at the top of the ruin. Furthermore it is possible to find the Infoguide via the search function in the app or on the website www.xibit.info. The community Scharnstein also embedded the infoguide on the community homepage with the code which can be generated automatically in the backend, so that it can also be accessed from here. Since the status was granted "public", the Infoguide can and may also be shared on social media bravely ;-)
08.04.2019 | PORTRAIT
The famous and popular TV voice known from various documentaries and cultural formats breathes new life into the museum in Scharnstein.
The Geyerhammer in Scharnstein, a centuries-old institution and historic place in the region Traunsee-Almtal, where the European scythe generation had its peak, is a popular museum in the Salzkammergut and yet abandoned workplace, whose contemporary witnesses care for the tradition of the former events in last generation. Therefore they are confronted with the finite nature of the flow of information and the revival of the cultural site. Members of the “Kultur- und Heimatverein Scharnstein-Viechtwang” regularly open the doors of the Geyerhammer to grant visitors access to the original venue of the largest scythe production facility in Europe, and take turns with the museum tours. So there is always someone who is familiar and gives information with joy that he or she knows either from his own experience or from traditions. However, this also means relying on the availability of certain people, which in the end is not a flexible solution.
„There is a huge interest in preserving and maintaining history, but it can not be assumed that it will be equally present in subsequent generations." Ilse Schachinger, head of the Kultur- und Heimatverein Scharnstein-Viechtwang.
The amalgamation of the tourism associations in Upper Austria and therefore also in the Almtal was not least the impetus to tackle idle projects, thus taking a step in a new direction and using digital potentials.
„If we succeed in communicating our history without gaps, even if no one of “us old people" is around, then that is certainly an advantage!" Joe Mittermaier, Tourism Association Traunsee-Almtal.
XiBIT was chosen because the web-based and functional software met exactly the requirements for a flexible guide solution. The text signs in the museum served as a model for the audio announcements. From these, the most important topics were identified and created as objects and combined into an Infoguide. The audio announcements are partly deposited with background noise, so you feel transported back centuries.
Here you can see audio engineer Robin Gillard (left) and Otto Clemens (right) in the recording studio.
„Die creation of the content is generally the more complex part, but capturing it in the system and configuring the Infoguide is easy." Sandra Daxinger, Project Manager at XiBIT
Visitors can download the free XiBIT app to their smartphone and use it to scan the centrally placed QR code in the museum to gain access to all objects. For those who want to hear the contributions available in the app, the museum offers headphones and loaner devices. In order to gain an impression of the inside of the museum from the outside, a second digital Infoguide was created, which contains only an excerpt from the main Infoguide and is accessible from the outside of the museum. This slimmed down version should whet your appetite for more and animate to visit. In order to make destinations more attractive, places must come alive, even if they are only limited usable like outside the opening hours.
„Otto Clemens' legendary voice automatically raises the level of content mediation to a very high level. Together with the intuitive operation of the Infoguide, it is now a well-round thing." Stefan Schimpl, Deputy Managing Director of the Tourism Association Traunsee-Almtal
The project Geyerhammer serves as a model example in the tourism region Traunsee-Almtal and is intended to encourage further museums to provide their content via Infoguide as well.
25.05.2018 | PORTRAIT
As such, the internationally active visual artist has already traveled to Shanghai, Paris, Jakarta, Tokyo, Marseille and, last month, honored Linz with her exhibition "the beauty of the lingering time".
On the 20th of April in 2018 the 10-day vernissage of the native Saarbrücken artist Nica Junker ended at the "Splace", the gallery of the Art University of Linz. "The beauty of the lingering time" is the title of the exhibition, which illustrates the development process of Nicas PhD work on the topic "for a development of an artistic method of the participative photography for de- and reconstruction of social models for further discussion, visually documented as work in progress. An important and central theme of her work is "spacelessness". Shortly before dismantling I visited the very sympathetic and cordial artist.
For those interested in art, what is shown turns out to be impressive, chronologically photographically documented series of photos of experiences and impressions in which the interplay between the lack of time and space plays the main role. The exhibition deals with the themes of memory and time. Nica visualized a subjective sense of time that resembled a train ride: You sit in the compartment and drive backwards. By looking out of the window, the images of the outside world rush past and mix with the images of the interior. Outside and inside look like a double exposure of a film in the camera. By double exposing sea and snow landscape photographs with industrial areas, Nica was able to create an awesome impression of being out of time. Charmingly written texts accompany the photographs and describe the development processes. The heart of the exhibition, however, is the video installation of the theme in moving image presented with three flatscreens and the projection of the film onto the windows of the Splace, which at night produces remarkable impressions in the outdoor area.
„The relationship of time, space, death, birth and love fascinates me. I explore their limits by dealing with topics such as memory, future, desires, dreams, parallel universes, time shifts and so on“ (Nica Junker, visual artist)
Born in 1975 in St. Ingbert in Saarland, Germany, the film director studied philosophy and comparative literature in Leipzig and at the Sorbonne in Paris. Between 1999 and 2005, she studied directing at the HFF "Konrad Wolf" in Potsdam-Babelsberg before earning her Postgraduate Certificate in Photography at the Central Saint Martin's College of Art and Design in London in 2008. This was followed by some documentary and other films, stays and lectures abroad, such as Japan, France etc. and notable prizes. Since 2014 Nica works on her Ph.D in artistic research at the Art University Linz. The video for "The beauty of the lingering time" can currently also be found in the current issue of the Splace Magazin - the digital magazine of the Kunstuniversität Linz.
23.02.2018 | PORTRAIT
The exhibition about the mining site in the Wolfsegger Hausruckviertel has become digital and opens up to its visitors regardless of place and time.
In the showroom of the “Berknappenkapelle Kohlgrube” in Wolfsegg/Hausruck for years any legacy of the formative coal era was lovingly assembled by the members of the association and committed hobbyists to make it accessible to the public. The result is an impressive collection of relicts that seamlessly covers the period from the first coal deposits in the 18th century to the factory closure of the “Wolfsegg-Traunthaler Kohlenwerks AG” - the legendary coal mining company founded by Alois Miesbach, Rothschild and Count Julien-Wallsee in 1856. Since, according to the Bohemian model, the music of the mining traditions was part of it from the very beginning, it is important to the musicians to not let this special guild become extinct.
„Our historic village was created just because of coal mining right at this spot. Our ancestors were miners. To keep in mind who we are and where we come from, we want the history of “Kohlgrube” not to be forgotten.“ (Manfred Ecker, Tuba)
The miner band was founded in 1852 by Bohemian miners, who were called into the country by the Wolfsegg reign. It was only a small number of 16 men who turned together to a brass band to play for the newly settled miners of the colony Kohlgrube. Today, the musical association is a cultural bearer in the community of Wolfsegg am Hausruck, which holds on to traditions, cultivates customs and passes on the values to the youth.
In 2006, WTK's operating facilities, which are now used as industrial monuments and venues, were displayed by the Provincial Exhibition of Upper Austria under the motto "Coal and Steam". “This has revived the topic of mining in Wolfsegg and we were able to reach many people.” rejoiced the association members.
„To keep people informed about our history regardless of time and place, we've created a digital infoguide on XiBIT. Since the topic of opening hours is problematic, as is the case with many associations whose members volunteer, the need to find an alternative way of presenting the contents of our showroom to the public is pressing.“ (Adalbert Valenta, 80 Jahre, Zeitzeuge und Schauraumführer)
Adalbert Valenta has witnessed the mining itself, can remember everything as if it had been yesterday, and does mainly the guidance in the showroom on site. Authenticly, in dialect and miner's language, he revives the former times and even gets laypersons into the topic. It was therefore very natural to keep his stories for posterity and to produce infoguide announcements not with a neutral speaker but with himself. "That makes the whole thing really authentic." the proud musicians agree.
The infoguide can be used by visitors on site as an information source on their own smartphone during the exhibition, but also by interested people at home in front of the computer. With the sharing function, it can be shared through social media, reaching many people. For the time being, the guide is unfortunately only in German, an English version will follow.
Good Luck! (“Glück Auf”, miner’s greeting)
17.11.2017 | PORTRAIT
Format, Not Uniformity
The labeling of a loose fit for Jeans did not act as a model for the design and screenprint-label of St. Georgen by the same name. Nevertheless, the founder, Michael Schumer, is considering that there is a connection in the informality and the will not to bind oneself to limitations of strict patterns. Fittingly, there is an intention to re-invent oneself. Since the agency’s founding in 2010, a collective of like-minded friends has developed from what had intentionally been a T-shirt label. Raffaela Schumer (formerly Malz) joined in 2012 and the creative duo started to handle commissioned artwork under the monicker of ANTI-FORM.
Raffaela is a stylist with heart and soul and also the operator of Vöcklabruck’s hairdressing salon "Salon Frida". There, not only old braids are cut off: the concept of a hairdressing salon and a sales outlet for art and products from ANTI-FORM manifests the crossover and networking aspect.
„We love to marry the analogue handcraft with digital styles. That’s the way to create a certain tension and to add character to our art.“ (Michael Schumer, artist and owner of ANTI-FORM)
Over the years, the team has developed a distinct style which you can trace on skateboards, shirts and packagings. Manipulating the analogue handcrafted screenprints via digital processing, there’s a certain tension and the feel of subversiveness with each artwork. „Maybe that’s the result of trial and error. We have experimented a lot and still do“, assumes Michael Schumer.
Regarding experiments, both artists complement each other perfectly. Their artistic adventures lead up to results which display a certain twist in most of all cases. How this spin is coming about depends mainly on the material or medium used. In other words, they are going against the grain. Raffaela and Michael’s way encompasses detailled and figurative stuff as well as intentionally primitive or naive approaches. To dedicate oneself to experimentation it doesn’t need circumstances of chaos, but rather a highly organised timeframe which allows them to cherrish the freedom of expression.
„We sometimes even work in a very autodidactive way and combine whatever we can get a grip on, like paper caollages, groceries, oil crayon, acrylic paint, linocut and beyond. By doing this, various structures come to the fore which again provide basic material for graphics, print or textile design.“ (Raffaela Schumer, co-owner of ANTI-FORM)
Next to artists of the (early) 20th century, like Hundertwasser, Andy Warhol, Frida + Diego, David Bowie, Pattie Smith, Picasso or Kandinsky, Raffaela feels informed by brave contemporary artists, which in the age of Instagram churn out whatever they can in order to share and connect. Standing still is no future option for the people running ANTI-FORM. In 2017 the intensified engagement in moving pictures is already on the agenda. „We do know professionals who can deliver film and animated pictures, but in order to develop skills and a unique style, I think that it is necessary to dive into the matter and experiment,“ says Michael Schumer – and at the end of the day, you’ll have another pair of jeans.
19.10.2017 | PORTRAIT
With XiBIT, all information about our animals is now available on the smartphone.
Embedded in a fairytale like postcard idyll of Upper Austria’s Almtal, there lies the Cumberland Wildlife Park Grünau – a forested paradise for wanderers and friends of nature. As one of the most popular excursion destinations in the region, the newly reopened wildlife park in May 2015 invites visitors to discover the local flora and fauna. With 60 hectares of land and 500 animal inhabitants, the park is one of the largest in Europe.
The immense biodiversity of the organisms living on the site offers a unique sensual experience, learning contents, as well as the opportunity to recover. On two routes of different lengths in an almost undisturbed ecosystem, visitors can learn about the many animal species that have been threatened with extinction, as well as other European wild animals. Lovingly designed information panels at every species’ compartment provide interesting facts about the inhabitants of the respective enclosure. Even though the deer park has that many sensations on offering, which make big and small explorers almost forget their smartphones, the need for a flexible edutainment solution has been growing over the years. Since the deer park is not only a highlight of local and country-wide tourism, but also attracts an international audience, it has been decided to use a professional visitor information system. XiBIT is the perfect and, above all, cost-effective infoguide solution.
„XiBIT not only gives the wildlife park a topmodern image, but also offers foreign-language visitors the opportunity to retrieve information about our animals in English. For reasons of lack of space, the provision of foreign-language texts on our panels would not be possible.“ (Bernhard Lankmaier, CEO)
The scanning of the QR code with the free downloadable app for iOS and Android also provides information about your actual position because of the georeferencing of the individual stations and their representation in a map. The ten most popular animals have been equipped with an audioguide in German and English, so you can get it read aloud on the way to the next station.
„We were able to make our infoguide ourselves via the Internet, and the maintenance and order of the individual stations can be done or changed by ourselves at any time. This is an advantage when an enclosure is misplaced, closed, or added.“
Lankmaier is pleased with the new achievement, "not least because XiBIT is free of charge in the basic version and we prefer spending our money, which is partly financed by donations, for our animals.“
If you did not make it to the Cumberland Wildpark Grünau last summer, you should plan a visit in the autumn or winter months, because even in the cooler time of the year you will be enchanted by the picturesque landscape of the almost untouched nature and the peaceful coexistence of brown bears, wolves, lynxes and co.
24.08.2016 | PORTRAIT
XiBIT visits the atelier of the charismatic artist from the Almtal in the Salzkammergut.
"Process and dynamic of an emerging artwork are the most important in my performance." answered the Upper Austrian artist Giovi the question of what his art is about. "The emphasis of an archaic, thus original and simple materials handling is essential in my work.” Authentic as the artist himwelf is Giovi’s artwork. Not to ignore: the strong momentum and the closeness to nature, that bristle of each of his works. Giovi’s art is exciting, abysmal and interwoven. Earthy colors and shapes swallow up in his paintings and create a scenery of geological and animalistic elements. Sometimes it may have something dark, but on closer inspection, it is beautifully grounded and stimulates viewer's imagination to take off. The 38-year-old painter and sculptor originates from a sawmill in Grünau (Austria) and lives and works in his studio in the countryside. The materials he predominantly uses are, besides paint and canvas, wood, soapstone and metals of any kind.
Giovi intensified his artistic career already as a pupil of the HBLA for Artistic Design in Linz and the subsequent studies at the MultiMediaArt in Salzburg focusing illustration, photography and film. He now lives as a freelance artist and creates creative work with a high recognition value. A real "Giovi" adorns two places in the home municipality: The monumental wooden sculpture "AlmaSulis", the dealing with water and its overwhelming power, hovers above the Almfluss, and "Der Schwall", an embodiment of the identity of the Almtal, embellishes the forecourt of the new municipal office.
In addition to his diverse creative activities Giovi also teaches. He does workshops with children from five to ten years: "I assure the children the greatest possible freedom. They can just do whatever they want to. Each child comes in its painting clothes that must not be protected. Material is available in abundance. Everything is possible. The children mix, pour, paint, spray and smooth. And if there aren’t any results, it doesn’t matter. Although I get money for these courses, I receive the special value out of how incredibly much I get back from the children: I'm constantly reminded that creativity has to do with ease, and that you do not need special access, but only the freedom to do. "
Giovi taught from 2009 to 2010 also students at the advanced technical college in Hagenberg, a faculty of computer science, communications and media. His theme: creativity for problem solving ".
"It is about to take the people’s fear of drawing. After the lower grades in school almost everyone believes ‘I can not draw'. Children never say that. Somewhere in the school apparatus drawing is hyped to art and degraded on the other hand, according to the motto ‘nobody needs creative teaching'. So it happens quickly, that the relaxed handling with drawing gets lost. Among artisans, it’s usual to draw technical instructions if someone doesn’t understand what the other says. Even in countries whose language you do not speak, is drawing very helpful. For me it is like a foreign language: Comfortable, on the wall or on a piece of wood. In colleges and on universities, people are often very performance- and success-oriented. I am trying to show the students what creativity is about, how inspiration happens and to go through life with an open mind. It’s important to let evolve a temporal balance between input and output. You also need to learn to say no. And it’s not about thinking everything out. I amaze the the students with fact that they should tell me something with hands, feet and with drawings, no matter how good the drawings are. It should work very informal. You meet interesting people possibly in a café, so you simply draw something quickly onto a bear mat."
If you got curious, watch out Giovi’s exhibitions on XiBIT and let inspire you!